Friday, 22. January 2010 22.01.10 11:13 Age: 8 Jahre

PACE doctoral students visit MIELE

On January 20th, PACE PhD students were invited to visit the long-established family firm Miele & Cie. KG in Gütersloh. Prof. Dr. Erik Woldt, PACE supervisory board chaiman and head of process development / materials technology at Miele, kindly offered a detailed program that provided our students a comprehensive overview of the daily challenges that a globally operating firm faces.

Two things were immediately obvious during the presentations on global marketing, product development, and innovation and quality management: the enthusiasm of the speakers for their product, and the company philosophy – quality.

This enthusiasm sparked a lively discussion with the presenters concerning Miele products, company strategy and intercultural differences on the international market.

The visit, part of the cultural program PACE offers its doctoral students, was rounded off with a tour of the production facilities.

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